Zoetis & The Bill & Melinda Gates Foundation
I was commissioned by major veterinary company Zoetis to illustrate a series of illustrated guides to support chicken farmers in various African countries in caring for their birds, as part of a series supported by The Bill & Melinda Gates Foundation.
Project details
The brief, my process and final delivery of artwork.
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Briefed to illustrate a series of farmer guides about caring for chickens
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Technical drawings of veterinary processes, made interesting through a main character who featured across the entire series
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Black and white illustrations that became posters, leaflets and online resources.
Project outcomes
Project release, reception & feedback
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The illustrations went on to inform a key element of the project, sharing veterinary knowledge with independent farmers across various African countries
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They accompanied a series of live action films released on YouTube, and were easily understood regardless of local language.